About Us

Where it Began

Est. 1974
Giuliano's chocolate & cannoli

84 Years of Baked Bread​

Giuliano’s, a staple of history in Niantic and New London alike. We bring New York style bagels and breakfast sandwiches, as well as a wide variety of cookies, pastries, and delicate desserts. Run by co-owners, father & son duo Jack & Joe Giuliano. The bread-baking business has been in the family for generations, still making our bread the original way our family did in 1938.

Giuliano's Deli
Giuliano's Breads & Bagels

Aside from the bakery’s oven, our Giuliano’s signature bread also comes down to something more — It is the original family recipe formulated and mastered in Brooklyn, N.Y by our original Giuliano’s family from Sicily. Our family has passed it through the generations, and we still make our bread the original way.

Giuliano's Baked Pasties, with sprinkles on icing
Giuliano's entrance, mascot. and friendly dog. Niantic Connecticut sign

Now mostly dealing with the behind-the-scenes work needed to run a business, the Giuliano’s dozen employees are responsible for baking in this 24-hour operation. In a typical day baking starts around 1 p.m. with the first batch being finished by 7 p.m. This continues all throughout the night, in the morning, our bread is shipped out to dozens of grinder and pizza restaurants from Westerly to Middletown, as part of our wholesale business.

Giuliano's Bagel